How to Stand Out on Amazon India with Enhanced Brand Content (EBC)

By STS Consult

In the ever-competitive marketplace of Amazon India, capturing a customer's attention is

crucial. Enhanced Brand Content (EBC) is a powerful tool that allows sellers to elevate their product listings with visually appealing and informative content. In this guide, we’ll explore how EBC can transform your Amazon listing, boost customer engagement, and drive conversion rates.

What is Enhanced Brand Content (EBC)?

Enhanced Brand Content, or A+ Content, enables registered brand owners to improve their product detail pages with customized layouts, images, and text. Instead of relying solely on basic bullet points and product descriptions, EBC allows sellers to create a compelling narrative about their products and brand. What is Enhanced Brand Content (EBC)?

Enhanced Brand Content, or A+ Content, enables registered brand owners to improve their product detail pages with customized layouts, images, and text. Instead of relying solely on basic bullet points and product descriptions, EBC allows sellers to create a compelling narrative about their products and brand.

Benefits of Using EBC

1. Improved Listing QualityWith professionally designed visuals and well-structured content, EBC makes your listing stand out. High-quality content reduces bounce rates and increases the time customers spend exploring your product.

2. Boosted Customer EngagementEBC provides an opportunity to educate customers about your product through detailed images, comparison charts, and storytelling. This ensures your audience connects with your brand on a deeper level.

3. Increased Conversion RatesClear and visually engaging content builds trust and reduces uncertainty, leading to higher sales. According to Amazon, EBC can increase conversion rates by up to 10%.

4. Competitive EdgeWith enhanced visuals and content, you can differentiate yourself from competitors and make your product memorable.

How to Create Effective EBC for Amazon India

Follow these steps to make the most of EBC:

1. Register Your Brand

EBC is available only to brand-registered sellers. Begin by enrolling in Amazon’s Brand Registry program. Ensure you have a trademark for your brand name to qualify.

2. Understand Your Audience

• Identify the pain points your product solves.

• Highlight features and benefits that matter most to your target customers.

• Use a tone and language that resonates with your audience.

3. Plan Your Layout

Amazon offers a variety of EBC templates. Choose one that best showcases your product's key attributes. Popular templates include sections for image highlights, comparison charts, and text descriptions.

4. Use High-Quality Visuals

• Invest in professional photography to showcase your product from multiple angles.

• Include lifestyle images to show how the product fits into everyday life.

• Use infographics to highlight features, benefits, and technical specifications.

5. Write Compelling Copy

• Focus on benefits over features. Explain how your product improves the customer’s life.

• Use concise and easy-to-read language. Avoid jargon.

• Include a clear call to action (e.g., “Order now to experience premium quality!”).

6. Leverage Comparison Charts

• Use comparison charts to show how your product outperforms competitors.

• Highlight unique features that justify your product's value.

7. Optimize for SEO

Incorporate high-ranking keywords into your EBC text and image descriptions. This improves discoverability and increases traffic to your listing.

8. Test and Iterate

Monitor the performance of your listing. Use Amazon analytics to track metrics such as click-through rates (CTR) and conversion rates. Refine your EBC based on what works best.

Pro Tips for Successful EBC

• Keep Mobile in Mind: Most customers shop on mobile devices. Ensure your EBC design is mobile-friendly.

• Stay Within Guidelines: Amazon has strict rules for EBC content. Avoid promotional language, pricing, or contact information in your text or images.

• Focus on Brand Storytelling: Share your brand’s journey or mission to build trust and loyalty.

Real-Life Impact of EBC

Our clients at STS Consult have experienced remarkable results using EBC. A case study of one of our sellers revealed:

• 15% increase in conversion rates within 30 days of implementing EBC.

• Higher engagement, with customers spending more time on the product page.

• Reduced returns, as detailed descriptions and visuals clarified product expectations.

Need Help with EBC?

At STS Consult, we specialize in helping Amazon sellers craft compelling Enhanced Brand Content that drives results. We’re here to make your brand shine from professional design to keyword optimisation.

Contact us today to take your Amazon India listing to the next level!

Word By STS Consult Invest in Enhanced Brand Content now and watch your sales soar. Remember, on Amazon India, standing out isn’t just an option – it’s a necessity.