Top Amazon Seller Tools in India for 2025: Boost Your Sales and Efficiency

By STS Consult (Gaurav Chautala)

The Amazon marketplace in India is growing fast, and with increased competition, sellers need the right tools to optimize every aspect of their business. From analytics and keyword research to inventory management and pricing strategies, using the best tools can significantly impact your Amazon sales performance. Here, we review some of the top tools for Amazon sellers in India in 2025 that can help boost sales, streamline operations, and improve efficiency.

1. Helium 10 – All-in-One Amazon Solution

Features:

Helium 10 is one of the most popular and versatile Amazon tools, offering everything from keyword research to product tracking, competitor analysis, and listing optimization. The Cerebro tool helps with keyword research, Frankenstein assists in creating optimized listings, and Inventory Protector secures your inventory against fraudulent purchases.

Why Use It?

Helium 10 is designed specifically for Amazon sellers, making it ideal for keyword discovery and competitor insights. The all-in-one functionality is beneficial for new and experienced sellers alike.

Pricing:

Helium 10 offers a range of pricing plans, including a free plan for beginners. Paid plans start at around ₹6,000 per month, offering enhanced features for growing businesses.

2. Jungle Scout – For Product Research and Sourcing

Features:

Jungle Scout is widely known for its product research capabilities. With this tool, sellers can identify profitable product niches, analyze competitors, and get insights into sales estimates and trends. Supplier Database lets sellers discover reliable suppliers, which can be especially helpful when expanding a product range.

Why Use It?

Jungle Scout is ideal for sellers who want data-backed insights into trending products and reliable suppliers. The tool can save hours of research time, making it easier to find products with high-profit potential.

Pricing:

Jungle Scout's plans start at ₹3,500 per month, with additional features available on higher-tier plans.

3. AMZ Tracker – Keyword and Listing Optimization Tool

Features:

AMZ Tracker helps Amazon sellers improve their rankings and discover high-performing keywords. Its Keyword Rank Tracker monitors keyword positions, while On-Page Analyzer suggests improvements for optimizing listings. The tool also has an Alert System that notifies sellers of negative reviews or listing hijacks.

Why Use It?

For sellers focused on ranking high in search results, AMZ Tracker is a powerful ally. Its review monitoring feature is also handy for maintaining a strong brand reputation.

Pricing:

Plans begin at around ₹3,000 per month, making it accessible for smaller businesses.

4. Zoho Inventory – Inventory and Order Management

Features:

Zoho Inventory is a comprehensive inventory management tool perfect for Amazon sellers in India. It offers real-time inventory tracking, order fulfilment, and even multi-channel support for selling on Amazon, Flipkart, and other platforms.

Why Use It?

Zoho Inventory’s integration capabilities make it ideal for businesses managing inventory across multiple sales channels. Automated stock updates help prevent overselling and manage inventory more efficiently.

Pricing:

Pricing starts at around ₹1,500 per month, with more advanced plans available for larger businesses.

5. Sellerboard – All-in-One Tool for Amazon India

Features:

Sellerboard is specifically designed for Amazon India sellers. It offers tools for keyword research, PPC (pay-per-click) campaign optimization, competitor analysis, and listing quality checks. SellerApp’s PPC Analyzer is particularly helpful for maximizing ad performance with data-driven adjustments.

Why Use It?

Sellerboard’s India-specific focus makes it particularly valuable for Amazon India sellers. Its PPC Analyzer is beneficial for sellers looking to optimize ad spending and improve campaign efficiency.

Pricing:

SellerApp offers a free trial, with paid plans starting at ₹3,000 per month.

Final Expert Advice from STS Consult

Using the right tools can have a transformative impact on your Amazon business, but choosing tools that meet your unique needs is essential. Here’s a quick summary from STS Consult:

Start with tools that offer a free trial to test their suitability for your operations.

Integrate automation and analytics early in your business to streamline operations and make data-driven decisions.

Invest in listing optimization tools like Helium 10 or SellerApp to improve ranking and visibility.

Prioritize inventory and feedback management to maintain stock levels and positive customer ratings.

With these tools, Amazon sellers in India can gain a competitive edge, improve sales efficiency, and maximize their business potential in 2025. Let these tools work for you, and focus on scaling your business to new heights on Amazon India!